Free Tool

UTM Campaign URL Builder

Generate properly tagged tracking URLs for your marketing campaigns. Works with Google Analytics, Mixpanel, and any analytics platform that reads UTM parameters.

Build Your Campaign URL

Fill in the fields below. Required fields are marked with *. Your tagged URL updates in real time.

The full URL of the page you want to track
Where the traffic comes from
The marketing channel type
A name to identify this specific campaign
Optional. Paid search keywords
Optional. Differentiate similar ads/links
Generated Campaign URL
Enter a website URL and at least one UTM parameter to generate your tracking URL

UTM Parameter Reference

utm_source

Source

Identifies which site or platform sent the traffic. Use a consistent naming convention across all campaigns.

google, facebook, linkedin, newsletter, partner_site
utm_medium

Medium

The marketing medium or channel type. Google Analytics uses this to group traffic in the Acquisition reports.

cpc, cpm, email, social, organic, referral, display
utm_campaign

Campaign

The specific campaign name, slogan, or promo code. Use underscores instead of spaces for clean URLs.

spring_sale, product_launch_q2, brand_2026
utm_term

Term

Used for paid search to identify the keyword that triggered the ad. Optional for other channels.

running+shoes, best+crm+software, marketing+agency
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