Marketing Calculators
Instant, no-signup calculators for the metrics that matter. ROAS, CPC, CPM, conversion rate, CAC, and more.
ROAS Calculator
Revenue earned per dollar of ad spend
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What is ROAS?
ROAS measures revenue per dollar of ad spend. A 3.0x ROAS means $3 earned for every $1 spent. Most e-commerce aim for 3x-5x. Need help improving your ROAS?
CPC Calculator
Average cost per click on your ads
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What is CPC?
CPC is the average cost per ad click. Legal/insurance CPCs can exceed $50, while e-commerce is typically $0.50-$3.00. We can optimize your CPC.
CPM Calculator
Cost per 1,000 impressions
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What is CPM?
CPM is cost per 1,000 impressions. Avg: $2-$10 social, $5-$30+ premium programmatic. Let us optimize your media buying.
Conversion Rate
Percentage of visitors who convert
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What is Conversion Rate?
Avg e-commerce: 2-3%. B2B landing pages: 3-5%. Small improvements = big revenue impact. We specialize in CRO.
CAC Calculator
Cost to acquire one new customer
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What is CAC?
Healthy LTV:CAC ratio is 3:1+. Keep CAC well below customer lifetime value. We help companies lower CAC.
Break-Even ROAS
Minimum ROAS needed to break even given your margins
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What is Break-Even ROAS?
The minimum return on ad spend needed to cover your costs. A 50% margin needs 2.0x ROAS; 25% margin needs 4.0x. Know your floor before you scale. Let us build your growth model.
LTV:CAC Ratio
Customer lifetime value vs. acquisition cost
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What is LTV:CAC?
The gold standard for unit economics. 3:1+ is healthy. Below 1:1 means you lose money on every customer. Above 5:1 may mean you're under-investing in growth. We optimize your unit economics.
Numbers not where you want them?
We help companies fix their ROAS, lower CPC, and build campaigns that actually convert. 30-minute call, no strings.